The task was to make employees and employers aware of the ease, convenience and tax advantages of donating to charity through the payroll. Many people derive a great deal of satisfaction and enjoyment from the ways in which they raise money for charity. The strategy was to recognise the extreme and fun ways and the lengths people go to while they’re raising money, but offer them a simpler and less hair-raising alternative. A national press campaign raised the awareness of Payroll Giving amongst employees. And employers were hit with a direct mail campaign, which included a toolkit to inform and educate the workforce.
Charity begins at Work