Name

Terry Trower

About

Hi! I'm Terry Trower - a Writer & Creative Director with experience in top Advertising & Direct Marketing agencies in the UK and Internationally. I work in all media, above and below the line, rarely disappoint and there are very few agencies where I have only worked once. I am now working at CHI&Partners

Major achievements:

Raised creative profile of Cramm Francis Woolf with Agency of the Year nomination - gained through clean sweep of Precision Marketing and DMA Awards

Conceived the award-winning ‘Camouflage’ - youth initiative for the Army - and built a database of 150,000 members in the first year

Conceived a teller incentive programme for American Express which an unprecedented 91% of branches signed up for

Created a series of TV idents for UK Passport Service which scooped IVCA animation awards

Conceived a Microsoft incentive programme that increased the number of resellers from 266 to 412

Recent awards

Gold, Silver & Bronze DMA - Army.
Grand Prix Precision Marketing - Army.
Best Utilities Precision Marketing - Army.
Category Winner SPCA - Microsoft.
Commendation SPCA - Microsoft.
Silver IVCA Business to Consumer - UK Passport Service.
Silver IVCA Best Animation - UK Passport Service.

CHI&Partners Nov 2013 – Present
Senior Writer on NatWest, Royal Bank of Scotland and Ulster Bank

RAPP Feb 2013 – Oct 2013
Lead Content Writer on Barclays

RAPP Feb 2012 – Feb 2013
Lead Content Writer on Virgin Media

Digital & Direct/Sapient Nitro Sept 2010 Jan 2012
Lead Writer on Sky Direct

Freelance experience 2005 – 2010

Ogilvy 2007/08/09/10
• Barclays Wealth – Advertising, Press, TV and Digital
• Barclays Capital – Advertising, Press
• Barclays Stockbrokers – Advertising, Press
• DogsTrust – Direct Marketing

VCCP 2006
• Texaco – UK loyalty programme for WE.O.U
• Metro Newspapers – Direct Marketing
• Madame Tussauds – Advertising
• Premier Travel Inns – Advertising

WWAV 2006
• Sony – Retail promotions & Direct Marketing for Sony Bravia TVs and Cybershot cameras

JWT RMG Connect 2005/6
• Vodafone – Retail promotions & Direct Marketing or stores
• Shell – Global advertising for V-Power Fuels and Direct Marketing for Helix oils

EHS BRANN/London 2005/6
• British Gas – Direct Marketing
• Frank – Digital & Advertising

Proximity 2005/6
• Shell Fuels – Global Advertising & Sales Promotion
• Nicorette – Direct Marketing

Tequila/London2005
• Prudential Healthcare – Direct Marketing
• Oxfam – Digital Advertising & Direct Marketing
• Abbey – Advertising
• Sony – Pitch
• Gala Casinos – Advertising, Digital, Direct Marketing

Red Cell 2005
• Precision Marketing – Direct Marketing

The Marketing Store 2005
• Volvic – UK promotional launch of ‘Touch of Fruit’

Dunnhumby/London 2005
• Airmiles – Direct Marketing
• Tesco – CRM campaigns

Chemistry 2005
• Transport for London – Direct Marketing & Interactive
• Baileys – CRM campaigns

Cramm Francis Woolf 1999-2005
Creative Director
• Army – Camouflage, youth marketing programme (AWARD WINNER)
• UK Passport Office ¬– Created ‘Passport Pat’, Advertising,
Direct Mail, TV (AWARD WINNER)
• American Express – Direct Marketing for Green, Blue, Gold &
Platinum cards
• Learndirect – Direct Marketing, Advertising
• BAA – All national and on-airport advertising and seasonal
promotional campaigns. Digital
• Payroll Giving – Advertising and Direct Marketing
• Early Learning Centre – Direct Marketing, Advertising
• Give Up Smoking – Direct Marketing, Digital

Freelance experience 1992 – 1999
Mellors Reay 1995
• InterRail – Direct Mail
• British Rail International – Direct Mail

Grey Direct 1994-98
• Marriott Hotels – Direct Marketing
• Toyota – Advertising & Direct Marketing
• Motorola – Advertising & Direct Marketing
• Mars – Direct Marketing Clarke Hooper 1994-95
• Wella – Direct Marketing
• BT – Direct Marketing Wunderman 1992-99
• Sony Ericsson – Worldwide ‘Decoder’ promotion
• Pirelli – Pan-European launch of V6000
• Pepsi – UK promotions
• Taco Bell – UK promotions
• Blockbuster video – UK promotions
• Colgate – Direct Marketing • American Express – Direct Marketing

Carlson 1992-99
• BT – Brochures, Direct Mail, Radio • KLM – Advertising, Direct Marketing
• Britannia Building Society – Direct Marketing
• Citroen – Direct Marketing
• Peugeot – Direct Marketing

Rapier 1992-1999
• Cable & Wireless – Advertising
• Barclays – Direct Mail
• Direct Line – Created brand look and logo, Direct Mail

CDP Dentsu 1992-97
• Honda – Advertising launch of Civic
• Emirates Airlines – Direct Marketing
• Irish Ferries – Advertising
• Middle East Internet Bank – Below the line launch

Golley Slater 1986-1992 Creative Director/ Board Director & Shareholder
• Honda – Advertising
• Fina – Advertising
• Brighton Tourism – Advertising & Direct Marketing
• Canon – Advertising
• Cabinet War Rooms – Advertising
• HMS Belfast – Advertising & Direct Marketing
• Greenline – Advertising
• Mitsubishi – Advertising

Saatchi & Saatchi Bermuda 1985-1986
Creative Director
• British Airways – Advertising
• Coopers – Retail Advertising
• Triminghams – Retail Advertising
• Smiths – Retail Advertising
• Bank of Bermuda – Advertising

Poulters 1984-1985
Copywriter
• Porsche – Advertising
• BMW Alpina – Advertising
• Fox’s Biscuits – Advertising

McCann Erikson London 1983-1985
Copywriter
• Martini – Advertising
• Nestle – Advertising
• Vymura – Advertising
• Kodak – Advertising

Educational Qualifications: BA (Hons) Visual Communication Bath Academy of Art
Awards: One Show, Clio, Creative Circle, Precision Marketing, DMA, IVCA