Terry Trower


Crowthorne, Berks | 07917123950│

Creative Director/Senior Writer
Concept development | Content creation | Copywriting

Accomplished creative director and copywriter with a successful track record of conceiving and developing ideas in a variety of sectors. Adept at writing in a variety of styles and formats for different readers and tones of voice. Skilled in leading creative departments to produce award-winning work.

 Concept Creation
 Creative Writing Skills
 Content Generation
 Marketing Awareness
 Effective Advertising Campaigns
 Quality Standards
 Research & Analysis
 Proofreading/Editing
 Team Leadership & Mentoring


 Improved creative output of Cramm Francis Woolf, in co-ordination with Agency of the Year and won many DMA Awards.
 Created an award-winning youth initiative for the Army named ‘Camouflage’ to achieve a database of 150,000 members within the first year.
 Devised a robust teller incentive programme for American Express and secured an unprecedented 91% sign up.
 Achieved IVCA animation awards for a highly successful series of TV idents for UK Passport Service.


OLIVER 2018 – Present
Senior Writer
Working onsite at the AA in Basingstoke as part of embedded Oliver management team. Creating interesting, exciting ideas with a design team for the development of customised content for the AA including email, mobile and DM campaigns for new and existing products and services.
Produced, revised, edited, and proofread content to make sure it conformed to brand guidelines and tone of voice.

The&Partnership 2013 – 2018
Senior Writer
Generated interesting, exciting and productive ideas with an art director for the development of customised content for NatWest and Royal Bank of Scotland email, inbranch, and mobile campaigns.
Produced, revised, edited, and proofread content to make sure it conformed to brand guidelines and tone of voice.

RAPP 2012 – 2013
Senior Writer
Created customised content for advertising, direct mail, email and mobile campaigns for Virgin Media and Barclays Bank.

SAPIENT 2010 – 2012
Lead Writer
Developed ads for national press campaigns for Sky and for direct mail, email and mobile campaigns.
Delivered a broad spectrum of content by creating informative and engaging content.

UNITED IMAGE 2009 – 2010
Creative Director
Improved the creative output of department and digital services for pharma and technology clients.

O&M 2006 – 2010
Senior Writer
Conceived national press campaigns for Barclays Wealth and periodically updated websites and brochures content.

Creative Director
Improved performance and pitch strike rate through the skilful re-organisation of briefing system. Shaped creative paths using workshops to enable a better understanding of brand objectives.
Created training and guidance to boost writing competencies of junior team by setting standards for writing and providing strategic vision to win D&AD Youngblood’s competition.


Senior Writer, EHS Brann, 2005, VCCP, 2006, WWAV, JWT RMG Connect, 2005 Freelance Creative Director, Proximity, Senior Writer, Tequila


Writer, Mellors Reay, Hubbard Hiwaizi Mcann, Grey Direct, Wunderman, Carlson, Rapier, CDP Dentsu
Creative Director/ Board Director/ Shareholder, Golley Slater
Creative Director, Saatchi & Saatchi Bermuda, Saatchi & Saatchi Geneva
Copywriter, McCann Erikson London


Bachelor of Arts (Hons) Visual Communication Bath Academy of Art, Bath, Wilts


Silver IVCA Business to Consumer for UK Passport Service
Silver IVCA Best Animation for UK Passport Service
Gold, Silver & Bronze DMA Awards for Army
Winner Grand Prix Precision Marketing Awards for Army
Winner Best Art Direction Precision Marketing Awards for Army
Winner Best Utilities Precision Marketing Awards for Army
Category Winner SPCA Awards for Microsoft
Commendation SPCA Awards for Microsoft
Category Winner Precision Marketing Awards for Microsoft


Crowthorne, Berks